ABOUT
It’s all about why.
Harnessing the power of purpose - through deeds and words - is the most sustainable way to achieve growth. If your customers understand what you stand for, they are more likely to believe in you, buy from you or perhaps even love you.
Purpose answers an all-important question: “Why does a company exist?”
The answer to that question is powerful stuff. A meaningful purpose is more than a slogan; it serves as the beacon for all organizational decision-making. It guides activities, unlocks creativity, and strengthens customer relationships.
On Purpose exists because Nubrand and brand psychology expert Gunter Soydanbay were placed together in a supercollider. At least, that’s what it feels like to our clients when we help them find, define, and begin the process of leveraging their purpose fast!
We Believe
If you know, you know.
Purpose-driven companies witness higher market share gains and grow faster than their competitors. Brands with a purpose set on improving our quality of life outperform the stock market by 120%. (Interbrand 2017)
Purpose-led brands had seen their valuation surge 2.5 times more than their competitors over the past 12 years. (Kantar 2018)
Certified B Corps in the UK are growing 28 times faster than the national economic growth. (B Corp 2018)
Employees are willing to sacrifice income for meaningful & engaging work.
83% of Gen Z in the US consider a company’s purpose when deciding where to work. (Cone/Porter Novelli 2019)
The highest-performing employees are 3x more likely to work for a company with a strong sense of purpose. (Mercer 2018)
27% of managers in British companies would likely accept a salary cut to work for a company with a clear purpose beyond profit. (Danone/YouGov 2018)
Imagine better advertising!
Consumers seek brands with purpose & are more loyal to them.
US consumers are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with purpose. (Cone/Porter Novelli 2019)
Among Generation Z, as many as 48% base their brand purchasing decisions on a company’s impact on the environment. (KAM Media 2018)
52% of global consumers say they are more attracted to buy from certain brands over others if these brands stand for something bigger than just the products and services it sells, which aligns with their personal values. (Accenture 2018)
What we deliver
Our proprietory method takes the pain out of the process. No endless decks and complicated circle diagrams! We deliver a one-page summary of your purpose articulated in three ways within a week. Our discovery process is fast, interactive and deep; through a series of video conferences and surveys, we guide you through discussions to uncover and articulate your purpose. For those DIY types or who are just shy, you can do it all yourself online and just wait for your results. Does this all sound too good to be true? Well, if Gunter weren’t behind it, that probably would be. Our own North Star has been helping companies find meaning and purpose for over twenty years (before it was cool). With On Purpose, you can uncover the secret hidden power of your purpose all within a week.
Pricing
Find out if you’re a good candidate…
DIY
$3,000 CAD
Recommended for those Do-It-Yourselfers, loan wolf types, small yet ambitious organizations probing purpose, or or savvy marketers who understand their business and march to their own drum.
Don’t worry; we will still help and support you through your journey!
Guided
$6,000 CAD
Recommended for larger organizations with more than a few stakeholders, executives, or brand managers pressed for time, or CMO’s under immense pressure with their job on the line. (We feel you!)
Deliverables & process
Research
Written questionnaire, client exercises, online channel review
Discovery
Video conference, client interviews
Consultation
Follow up consultation, purpose definition options review
Definition
Finalized purpose definition, polling and survey results
Long term opportunity to build your brand further with our award winning agency Nubrand.
You’re a good fit if you:
… want your customers to be more loyal to your brand.
… witness your marketing ROI hitting a growth plateau.
… want to attract good talent in a post-pandemic world.
… make a positive contribution to society.
… believe that the least of things with a meaning is worth more than the greatest of things without it.
Who we’ve worked with
Get me a purpose!
Prefer someone to talk to?
Call Silvio Napoleone
Office 416 548 7520 x141
Mobile 416 471 9783